Data Append Services

Data appends work by uploading your records, which matches and merges them with entries from a third-party database. You can then selectively choose the supplementary data fields you need, such as contact details, demographics, or behavioral data. This appended data is then appended to your original records. 

However, data appending is just one component of a larger marketing strategy. 

Before appending, you must carefully plan which data points are required and how they will be leveraged to help with your marketing efforts. 

As for frequency, it depends on the size of your database and the type of data being used. 

Customer data typically requires updates at least quarterly to capture changes in contact details, preferences, and status, though sectors like retail may need monthly updates to keep accurate customer profiles. 

Regular audits help determine how often you should append your data. 

An append and a reverse append are two data append techniques used to enhance and complete databases, but they work in opposite ways:

• Regular Append: This process involves adding additional information to existing records within a database. For example, you might have a database with customer names and email addresses, and you want to add their phone numbers. In a regular append, you would use the existing information (names and emails) to search an external database to find and add the missing phone numbers to your records.
• Reverse Append: Conversely, a reverse append starts with a piece of information like a phone number or email address and adds other data elements to it. For example, if you only have customer phone numbers, a reverse append would help you acquire their names, addresses, or email addresses. This process involves using the single data point you have to pull in more data from external sources.

The choice between a regular append and a reverse append depends on your existing data and the additional information you need.